Twitter is one of the world’s most popular social media platforms with 330 million monthly active users. When you have your own Business Twitter Page you can choose who you want to follow, while others can choose to follow you. And it is with these followers that you can converse (tweet) with.
A tweet may consist of up 140 characters of text, an image, video, poll or link. Twitter is currently experimenting, allowing longer tweets of up to 280 characters. By doubling the character limit, Twitter believes it will help users be more expressive in their tweets.
Now you’re probably saying to yourself ‘So What?’. After all you’re in business to acquire customers not followers. But having your own Twitter Business Page allows you to communicate with your customers, reach a wider audience, promote your products or services and share information and advice.
The problem is that there are many brands who view Twitter as simply an advertising platform. They don’t aim to interact, but rather to sell. That’s not the right way to use Twitter and your more likely to lose your hard earned followers.
To get the best from your Twitter Business Page, you need to handle this microblogging platform in a certain way.
How Twitter Can Benefit Your Business.
By building a list of followers you can create your business brand and dominate your particular market by using Twitter.
Once your Twitter Business Page profile is up and running you need to get followers. If you already have business contacts already using Twitter then invite them to follow you
Also make sure you place a link to your Twitter page in your emails, your blog and of course your website. You should even put your Twitter URL on your business cards and gather followers offline that way.
People are naturally curious by nature. If you let them know that you will be sharing important updates ,tips and information that’s relevant to them, they’re more likely to click that follow button to see what your up to.
So to recap:
- Let everyone know your on Twitter
- Send tweets regularly
- Tweet original quality content
- Reply to tweets addressed to you
- Pay attention to the kind of tweets you send
- Retweet generously
- Mix up the type of tweets sent
- Most of all build good relationships
By sticking to these main points you will create a large number of relevant followers – people who are more likely to respond to your promotions over time. The more active you are on Twitter the more success you will have. At the very least Twitter is a fantastic place to learn more about your market.
Using Your Twitter Business Page Effectively – Turning Followers Into Customers.
Every business has a target market. However many business owners miss out because they don’t know the true needs of their particular market. But by using Twitter, you can easily listen to the needs and frustrations of your prospects and the kind of help that they want. Having found customers expressing a need for your product or service you can then interact with them to find out what they need and sell to them.
As a general rule keep about 80% of your tweets full of helpful content and 20% promotional ones. Bear in mind that you must learn how to communicate and build good relationships with your followers before you even think about sending them promotions.
Remember you need to think like your customer. After all, you only buy from people you trust and like. The same also applies to your target market. So you need to do all you can to win their trust and confidence and that should be reflected in the tweets you send out.
By taking the time to build good relationships with your followers you will be laying the ground work for converting them into life time customers. This becomes vital if you want to take advantage of the massive flow of traffic that comes through Twitter.
But There Are Challenges.
As well a the benefits that Twitter provide for small business, there are downsides to consider.
Resources: Like any other social media platform you do need to put in a lot of time, commitment and patience to really make a success out of Twitter. You may have to accept the fact that you will need to put in a lot of effort in exchange for little reward in the short term.
Time sensitive: With around 500 million tweets sent in a day, Twitter is a noisy place. So in order to cut through that noise you need to tweet at the right time, when your followers are online.
Negative criticism: Having a presence on Twitter can leave your business exposed to negative comments from customers. However by dealing with customer complaints in the right way can have a positive impact on your reputation. Likewise, you can also use Twitter to monitor complaints your competitors are receiving as well. So it can work both ways.
Can be Addictive: Twitter can be a fast, simple and fun platform to use. Because of that, it can be common for business users to check their Twitter Business Page several times a day to the point where it creates a distraction on the day to day running of their business. Consider setting up notifications of replies so you can respond appropriately while focusing on your business.
I don’t have to remind you that there is a certain guy in the White House that has taken its use of Twitter to another level. In fact because of Twitter he seems to find it difficult to find the time to partake in the other activities a President of the United States should do such as running his country. Anyway I think I’ve said enough on that particular subject.
Like any form form of social media, Twitter may not be suitable to your particular business and that’s fine. But if you’re looking to create an online community of followers who are interested in engaging with you on a personal level, then Twitter could be a good fit for your business. Most businesses simply their Twitter Business Page as an extra line of communication and interact with their customers.
Think about that for a moment. Customers follow you on Twitter for to you answer their questions and treat them like an individual. That kind of interactivity can only build customer loyalty who will eventually end up on your website to buy your product or service. That alone is a sufficient reason to set up a Twitter account.
So why not sign up to a Twitter account and give it a go? Start by posting good tips related to your business and then seek out people with problems you may be able to solve. Your followers will build up naturally the more you tweet. Remember it’s free to use so you have nothing to lose.
Just like any other conversation, you have to start talking before anyone will listen to you. So get out there and start tweeting!
Thanks for reading – The Internet Marketing Bloke.