The Need For Speed For Your Website To Succeed.
Maybe you havn’t given much thought about as to how website speed affects small business. Well think about this for a few moments.
Let’s say your website is up and running and optimized for the right keywords related to your business. It contains fantastic content that your potential customers will drool over. It’s mobile friendly and the navigation around the website is a joy to behold. You really feel that your website can provide the solution to what your visitors are looking for. What could possibly go wrong???
All they have to do is click the link to your website and wait and they wait …. and then they wait..still waiting!!!
Now at this point there’s an outside chance that they may pop the kettle on make a cuppa in the hope that by the time they get back to their laptop, your website is fully loaded ready to rock and roll. But then you wait… and then you wait….zzzzzzz
Ok maybe I’m exaggerating a little but the obvious point I’m making is that you may have a great website but its not going to attract many visitors if your website is slow to load up unless your customers drink lots of tea.
Google have now taken site speed seriously enough that they now regard it as significant ranking factor. Why is Google making a big deal out of all of this?
Basically Google only want whats best for its users. A website that’s slow to respond or load up, results in a negative search experience for the user. That reflects poorly on Google. So fast loading sites will be taken into consideration when it comes to ranking websites. Here’s what Google are saying on this matter.
Your Website needs to be quicker than Usain Bolt.
People have high expectations when they go online. They normally have a short attention span online and demand quick results. They want websites that load quickly, without any problems especially on their mobile devices.
If they don’t get that, they’re less likely to hang around. Once they leave, you lose that lead, sale, sign-up or whatever you wanted the visitor to your site to do.
And it’s not just your customers that stand to lose if your page takes more than three seconds to load. If you’re running any paid ads, half your budget could be going out the window due to slow load times.
Surveys conducted by Google indicate that internet users expect websites to load within three to four seconds. If sites take longer than that, users are more likely to turn towards the competition. In fact, 40% of users are likely to abandon a site if it doesn’t load within three seconds or less. So no gold medals there.
Still not convinced? Just head over to Amazon and look how quickly their site loads. It actually loads in just one second. That’s because Amazon know full well that if it takes any longer it will cost them billions per year. Now you may not be as big as Amazon, but this issue is just as important to your business as it is to them.
As the old saying goes – time is money and that is still very much relevant online as well as offline.
Now you know how website speed affects small business, you may maybe concerned that your own website loads slowly. Don’t worry all is not lost. There are many free online tools that you can use to gain a better understanding into your websites performance.
What’s Slowing Up My Website?
Website speed is dependent on a huge variety of factors. In a nutshell its usually down to two main parts issues regarding website speed affecting small business:
1. Your Server Speed.
Your server speed is determined by the performance and location of your web host. Most business normally choose shared hosting due to affordability.
Basically your web host sets aside a space (the rent you pay) for your website on their server which is also renting other spaces (usually 1 gigabyte worth) for hundreds or thousands of other websites on the same server.
Now this might not be such a big issue if you’re just starting out with a simple website. But as your business grows your website may require more space, more bandwidth and more processing memory and thats where the speed of your website may become compromised.
So the first online tool you should check out is Bitcatcha Server Speed Checker that’s specifically designed to check the speed of your server.
2. Loading all the data.
The second issue where website speed affects small business are down to all the components that make up your website. It’s all the data that your website has to load up and show to your visitors (images, video, design code, plugins, media).
So if your site is filled with enormous images, videos, complicated code, and intricate design, it’s going to take much longer to load up all that stuff.
By simply optimizing your images to appropriate sizes, categorizing them into sections, you will do your visitors a big favour. This action alone makes page loading time much easier and quicker.
If you run your website on WordPress you can use a free plugin WP Smushit that can resize and compress all your images without affecting the quality.
Alternatively you can use an online tool called Optimizilla that will do the same job
Other Recommended Tools.
I’ve personally used these tools on my own website it’s not an exhaustive list but they get the job done:
Google Page Insights:
Google’s own tool in checking page speed performance. It has a score range that checks your website’s compliance, whether mobile or desktop view. The tool will help you figure out how others are seeing your website and how long it takes on average for your website to load
Another handy tool that not only gives you insight on how well your website loads but also provides actionable recommendations on how to optimize your page speed. Just enter your URL click Analyze and GTmetrix does the rest.
WhichLoadsFaster compares two websites against each other. By measuring your website speed over your competitor, you will have some indication on how much work you need to do in terms of speed and efficiency.
Because there are so many factors where website speed affects small business, it’s best to use all of the above tools. This ensures that you’re able to measure the speed of your website from every angle, from top to bottom.
Google has now made it very clear that optimizing for page speed is a must, especially on mobile platforms. As long as your website is still relevant to what the user is searching for, this can only lead to one outcome.
A faster website + a happy user = more money in the bank.
You may not get any gold medals for a faster loading website. But you will be rewarded with improved user experience and even a boost to your ranking on Google.
P.S If you’ve done all you can to optimize your existing website and you still see no improvement in your page speed analysis, Tek Promotions provide a free website audit which will give a deeper analysis of the workings of your website.
Contact us now for your free website audit and we will get your website on the fast lane.
Thanks for reading – The Internet Marketing Bloke.